Terms of Service

Maowl is a visual canvas for planning table databases, where you draw and share tables, their columns, and the foreign keys between them. These terms apply whenever you use it at maowl.app.

Who provides the service

Maowl is provided by Lantz Hedström Consulting AB, company registration number 559215-6557, VAT number SE559215655701, Fiskarfjärdsstranden 36, 127 41 Skärholmen, Sweden. Send questions about these terms to hello@maowl.app.

What the service is

Maowl runs in your web browser. Models you don't save online stay in the browser on your device. If you sign in, you can save models online, share them with your team, edit them together in real time, and restore earlier versions. We store online models within the EU. For details, see our Privacy Policy.

Your content

Everything you draw, write, import, or export in Maowl is yours. We claim no rights to it. For models you save online, you give us permission only to store them, make them available to the people you share them with, and let the AI assistants that you or those people connect read and change them. We don't open or read your models unless you ask us to, a report of illegal content makes it necessary, or the law requires it. We never use them to train AI or for advertising.

You're responsible for what you put in Maowl. Don't store anything you don't have the right to store, and don't share a model with anyone who isn't allowed to see it.

Accounts

Your account is tied to your email address. You sign in with a code we send to that address, or with Google if it's a Gmail or Google Workspace address. Anyone who can get into your email account, or into the Google account for that address, can sign in as you, so keep those accounts secure. To share a model, you invite people by email address. They open it by signing in with the address you invited. You can remove people from a model, and they can leave it.

If you delete your account in the app, we delete your online models right away and remove you from any models others have shared with you. Models that belong to a team aren't deleted; they move to the team manager. Copies in our backups are deleted within 35 days.

Content rules and moderation

Don't use Maowl to store or share illegal content, including content that infringes someone else's rights, or to attack the service or interfere with other people's use of it.

Anyone can report illegal content with our report form, by email, or by letter. A person at Maowl reviews every report and every order from an authority and makes every decision. We don't use automated tools or algorithms to detect or moderate content.

If we find that content is illegal or violates these terms, we act diligently, objectively, and proportionately, with due regard for the rights of everyone involved. We may remove a model or block access to it, limit sharing, or suspend or close an account. If a report gives us reason to suspect a crime that threatens someone's life or safety, we notify the police.

Whenever we restrict content or an account, we email you a clear statement of reasons, unless the law prevents us. It explains what action we took and for how long, the facts we relied on and whether a report prompted it, the law or term that was violated, and how you can challenge the decision.

To challenge a decision, reply to that email. A person will review the decision again and let you know the outcome. Whoever sent the report can do the same. You can also go to court, take the dispute to a certified out-of-court dispute settlement body under Article 21 of the Digital Services Act, or complain to Sweden's Digital Services Coordinator, the Swedish Post and Telecom Authority (PTS).

Plans and payment

Pro and Team add the features described on our pricing page. Plans are sold by Lantz Hedström Consulting AB, with payments and invoices handled by Stripe. Our Refund Policy explains how refunds work.

A plan renews automatically at the end of each month or year until you cancel it under Account › Billing and invoices. You keep the plan until the end of the period you've paid for. When a plan ends, nothing is deleted. Your first three online models stay editable. The rest become view-only: you can still open them or save them as files. They become editable again when you upgrade, or when you delete enough online models to have three or fewer.

If an organization buys a Team plan, our Data Processing Agreement applies to the personal data in its team models. Our sub-processors page lists the companies that process data for us.

The team manager decides who gets a seat and can add or remove seats during a billing period. The price is prorated for the rest of that period. Models that members save online while they hold a seat belong to the team, and the team manager can open and manage them. When someone leaves the team, their team models move to the team manager. Pro and Team include unlimited models online, which means no limit in normal use. To protect the service, an account can keep at most 1,000 models online.

A yearly Team plan with five or more seats can be paid for by invoice. Invoices are due 30 days after issue. If a payment is overdue, whether by invoice or card, the plan stays active for 14 days. After that, it's paused until payment is received. Nothing is deleted.

If we change the price of a plan, we'll email you at least 30 days before your plan renews at the new price.

Availability and changes

We work to keep Maowl available and your online models safe: they're encrypted in transit and at rest, and we keep version history and regular backups. Even so, Maowl is provided “as is,” with no guarantee that it will always be available or work without errors. Save any model that matters to you as a file too, so you always have a copy. We may change Maowl and these terms. The date at the bottom of this page shows when the terms last changed.

Liability

To the extent the law allows, Lantz Hedström Consulting AB isn't liable for indirect losses, lost profits, or lost data arising from use of Maowl, and its total liability for any claim is limited to the amount you've paid for the service in the twelve months before the claim. Nothing in these terms affects your statutory rights as a consumer.

Switching to another provider

This section covers your account and your models online. It follows Chapter VI of the EU Data Act (Regulation (EU) 2023/2854, Articles 23 to 31). If those rules change, we'll update this section and let you know.

Starting. Under Article 25, you can email hello@maowl.app whenever you want to switch to another provider, move your data to your own systems, or have your data erased. The maximum notice period is two months. We don't ask you to wait: unless you choose a later date within those two months, the transition starts as soon as we receive your email.

Transition. The transition takes at most 30 calendar days from the day it starts. During that time, we keep the service running, give you reasonable help and the information you need to switch, keep your data secure, and let you know about any known risk of interruption. You can extend the transition once for a period that works better for you. If 30 days isn't technically feasible, we'll tell you within 14 working days of your request, explain why, and propose an alternative period of at most seven months.

Retrieval. You can retrieve your data for at least 30 calendar days after the transition ends.

When the contract ends. Your contract ends when the switch is complete, or at the end of the notice period if you only asked to have your data erased. We'll confirm by email when that happens.

The data you can take with you. This list is complete:

• Each model online, including its name, tables, foreign keys, notes, layers, and style. You can save it yourself as JSON or download it as SQL table definitions, a Cypher script, SVG, or PNG.
• Your version history, your folders and which models are in them, and who each model is shared with and what access they have. Earlier versions are also available in the app and to connected AI assistants. We'll send you the complete set as JSON on request.
• Your account details: your email address, when you created your account, and the AI assistants you've connected. We'll send these as JSON on request.
• Your plan details and invoices. You can view and download invoices under Account › Billing and invoices, and we'll send your plan details as JSON on request.

What's left out. This list is complete too: hashes of session tokens, sign-in codes, and AI assistant tokens; rate-limit counters; and temporary browser-tab identifiers. These exist only to keep the service running and secure, and sharing them would create a security risk.

Erasure. When the retrieval period ends, we erase all of your data on the first list. It's deleted from live storage right away, from our hosting provider's recovery data within 30 days, and from our backups within 35 days. We keep only what the law requires or permits, such as payment records, as described in our Privacy Policy. Team models stay with the team manager.

Charges. We don't charge for switching (Article 29), and there's no early termination penalty. You keep a paid plan until the end of its billing period. Switching alone doesn't entitle you to a refund for that period, but our Refund Policy still applies.

Formats and jurisdiction. Our switching page lists the data formats and interfaces we support (Article 26) and sets out the jurisdiction of our infrastructure and how we protect data from foreign government access (Article 28).

Contact points

hello@maowl.app is our single point of contact for users under Article 12 of the Digital Services Act, and for the authorities of EU member states, the European Commission, and the European Board for Digital Services under Article 11. You can write to us in English or Swedish. A person handles every message.

Law and disputes

These terms are governed by Swedish law. Any dispute will be settled by the Swedish courts, with the Stockholm District Court as the court of first instance, unless you're entitled by law to bring the case elsewhere.

Last updated November 1, 2026.